Wednesday, December 04, 2013

 

When it comes to Industry Analysts, Trust but Verify...

Many industry analysts and whitepaper writers participate in ‘pay for play’ deals with the packaged software vendors, whereby a vendor pays a pretty substantial amount for the analyst firm to come over and review the package, check some references, express a point of view, etc.  They then resell this paid-for information as many times as they can, as well as incentivising the listed vendors to buy self-promoting reprints.

Many industry analyst firms will also assist enterprises in devising RFP templates to help you "evaluate" enterprise software. If you ever get the opportunity to see one first hand, they tend to contain an exhaustive list of features with some level of weighting attached but otherwise are still very high-level in nature. Most industry analyst firm criteria tends to miss the capture of process nuances especially ones that are unique to your enterprise...





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