Thursday, November 08, 2012
Is Revolutionary Industry Analysis possible for Vertically Focused Analyst Firms?
Industry Analysts such as James Governor (Redmonk), Tony Bryne (Real Story Group), Ray Wang (Constellation) and Charlene Li (Altimeter) have brought innovation to the world of industry analysis by providing alternative choice, thought leadership and simplier ways to engage an analyst when compared to traditional approaches.
The impact of these thought leaders has done wonders for those who seek out futuristic thinking surrounding horizontal business and technology challenges, yet if your problem is industry vertical in nature, you still have no choice but to accept traditional status quo...
Is it possible to create a new vertical focused analyst ecosystem that will do more than just the status quo of giving speeches at industry conferences, producing reports filled with easy to gather survey results and sorting vendors into arbitrary boxes?
If you wanted to create a new Industry Analyst firm focused on industry vertical challenges, what would it feel like? Here are a few models to consider:
| | View blog reactionsThe impact of these thought leaders has done wonders for those who seek out futuristic thinking surrounding horizontal business and technology challenges, yet if your problem is industry vertical in nature, you still have no choice but to accept traditional status quo...
If you wanted to create a new Industry Analyst firm focused on industry vertical challenges, what would it feel like? Here are a few models to consider:
- Would you create and publish content under Creative Commons and make it freely available? (e.g. Redmonk, Altimeter, Constellation, etc)
- Would you establish online communities of insurance professionals that would be a place for them to network with each other? (e.g. Forrester Communities)
- Would you charge only buyers of technology (e.g. carriers) and avoid charging vendors so that you can avoid pay-for-play and have more independence? (e.g. Real Story Group)
- Would you allow practitioners from the community to serve in the role of part-time analysts such that you have a larger pool of fresh ideas? (e.g. Kuppinger Cole)
- Would you champion interoperability events in a public way such that carriers could truly understand which standards are revelant, how they work and what products play well together? (e.g. Burton Group, now Gartner)
- Something else?
