Friday, August 20, 2010


Answers to Questions asked by Analyst Relations Professionals

Last week, I put out a message on Twitter asking analyst relations professionals what would they like to know about end customers and our interactions with industry analyst firms. I received two great questions and figured I would share the answers publicly...

Ksenia Coffman asked: How do end customers of analyst firms perceive "magic quadrants" on the scale from "pay-per-play exercise" to "bible"
Michael Myers asked: How much weight do end customers give to the analysts vs other sources of information?

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