Wednesday, June 02, 2010


The Secret Relationship between Analyst Relations and the Matrix

I was watching the Matrix over the long weekend since I have seen it in awhile and figured I would combine it with the world of industry analyst relations...

The AR Pro: Hello, Neo.

Neo: Who are you?

The AR Pro: I am the AR Pro. I created the matrix. I've been waiting for you. You have many questions, and although the process has altered your consciousness, you remain irrevocably human. Ergo, some of my answers you will understand, and some of them you will not. Concordantly, while your first question may be the most pertinent, you may or may not realize it is also irrelevant.

Neo: Why do we need an AR Pro?

The AR Pro: On one level, influence is an unimaginable mass of ones and zeros, all packed together. On another level, it is line after line of questions within a survey. On yet another level it is interdependent analysts passing messages to one another. Higher, it is the interaction of hundreds of published research reports. Higher still, it it the result of a score of analyst-years of deep thinking, alcohol consumption and the occasional spit ball war.

Neo: You haven't answered my question.

The AR Pro: Quite right. Interesting. Perhaps the question is wrong?

Neo: Why do we need an AR Pro now?

The AR Pro: influence is the result of a million decisions made at different times by different people. It is the tangible expression of a chaotic system of interlocking rules. For the past four years I have watched it grow in different directions. It has grown unevenly, it has developed anomalies, eddies and vortexes in what should be smooth and unbroken.

Neo: So what can we do about it?

The AR Pro: Have you heard of this thing they call... Social Media?

Neo: We are so screwed.

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