Wednesday, May 06, 2009

 

What are the value of ideas created by enterprise architects ?

Many enterprise architects think that their ideas are absolutely brilliant. Too bad most of them have never attempted to put a dollar value to them...



Gunnar Peterson always suggests that architects think in terms of dollars and sense but has never proposed a way to calculate it. So, here is a formula that is applicable and borrowed from 37 Signals.



* Awful idea = -1
* Weak idea = 1
* So-so idea = 5
* Good idea = 10
* Great idea = 15
*

Brilliant idea = 20
*

No execution = $1
* Weak execution = $1000
* So-so execution = $10,000
* Good execution = $100,000
* Great execution = $1,000,000
* Brilliant execution = $10,000,000

To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000. So, instead of focusing on brainstorming and perceptions around it, why aren't enterprise architecture practitioners more focused on strategic execution? I'm not interested until I see their execution.




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