Sunday, November 09, 2008
Links for 2008-11-09
Joe McKendrick blogs on Gartner opinions. I wonder if he would be willing to talk about the current model of industry analysis and then ask enterprise customers if we are disillusioned with it. Maybe he could comment on the insights provided in this blog...
Why are so many software vendors wasting their money on industry analysts? If we acknowledge that influence is moving further down the ladder yet the published research is targeting those higher in foodchain, then are you spending your money in the wrong way? It is important to separate out who has influence vs who has budget when attempting to pitch large enterprises