Sunday, November 16, 2008
Enterprise Architecture: Increasing profits by focusing on the human aspects of technology
Activism has been replaced by political correctness and some enterprising soul may realize that as brand loyalty disappears that the ultimate strategy isn't about marketing but is all about the human aspects of technology. The issue isn't about better prices or selection. The deciding factor is where you have made a commitment to the discourse.
Consider why sites such as Amazon and eBay are successful. Is it because they provide a mechanism to allow for reviews where customers can interact with each other? The smart companies turn themselves inside out, revealing their insides to the public, and bringing their customers into the fold, making them an integral part of the company's sales, marketing and support organizations. Brand loyalty is replaced with a commitment to success. If they fail, then my contributions are gone forever, so would I ever let that happen...
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