Monday, January 14, 2008
Consulting Firms and Event Sponsorship
Everyone uses thumb drives almost everyday which means that the Thumb drive will be traveling across the world acting as a sign of recognition and has a great return in terms of branding. If that logo drives traffic to their company then its worth every penny.
In simple economic terms, a 1GB Thumb Drive goes for about $20. If you were to provide 20 of them for a grand total of $400, that is pretty cheap in terms of how many impressions one could make. Likewise, the anticipated attendance for our next user group meeting is about 200 folks which equates to $2 per person/impression. Consider the fact that the CISO's, CTO's and Enterprise Architects from many of the local firms will be in attendance, I doubt you could get anywhere near this value proposition in a commercial conference.
Would love to hear your thoughts, proposals and ways to increase the value proposition for all involved parties...
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