Friday, May 19, 2006
How to pretend you are an industry analyst and not get caught
Good to know how to pretend know what you are doing when you really have no clue...
| | View blog reactions- State marketshares in an authorative way and with passion but don't tell folks how numbers stated for marketshare are derived
- State something obvious but with passion and support it with consensus. In a survey of IT executives over 90% believe the sun will rise in the morning
- Only talk about vendors and products. Never actually start a conversation about the problem space that customers may face. Steer all conversations to your contrived taxonomy instead of seeking to understand and explain in their own terms
- State in some form or fashion that success is tied to obtaining explicit buy-in from senior management ignoring the fact that folks not only have heard this on too many occasions but that this is somewhat obvious to folks worth their salt
- State something even more insultingly obvious such as the importance of understanding your enterprises specific business requirements
- When you have no clue whatsoever, tell the customer that it is a best practice to conduct periodic assessments and audits but don't provide them with a detailed checklist of things to look for. Keep all guidance at a high level
