Sunday, March 25, 2007


Thoughts on InfoWorld

If you haven't heard already Infoworld magazine in its current form will no longer exist. As I reader, I can tell you that I stopped reading this fine publication after Jon Udell departed. The magazine has way too much advertising, not enough insight and it seems as if they have scaled back the Infoworld testlabs which I really enjoyed as it contained insight you couldn't get from the industry analyst crowd.

As they transition from a traditional print format to an online format, they may need to reconsider the content and get more perspectives from end-user purchasers of technology. How about including every single week a thoughtful interview of enterprise architects who are employed by Fortune 200 enterprises and understanding whats on their radar? Enterprises really would like to see more coverage of open source in that many of them would like to figure out ways to reduce their IT budgets and this is one approach.

If they were really, really, really smart they would introduce several guest columnists. If I were king of Infoworld, I would ask noted industry analyst James Governor to write a column every single week on declarative living and the participation age. Likewise, I would enlist Brenda Michelson to write a column on business-driven architecture along with Bob Blakely to cover emerging enterprise security trends.

While I am on the borderline of insanity, I may even consider periodic articles on how folks are constructing IT systems and figure case studies on mashups, SOA, ITIL and the corporate perspective on innovation. What if readers could also send in questions that folks could ponder such as: Is Sun Microsystems the only Fortune 500 enterprise that doesn't have Active Directory installed in production or is Smalltalk as a language still relevant?

The one thing that they did get right is to make admission to their upcoming Infoworld SOA conference in New York City 100% free to those who work for Fortune 500 enterprises whose primary business model is something other than technology. By providing eyeballs, the vendors who pay tons of money to get booths can actually justify the high expense. This is a model that folks who run conferences such as: OSCon, OSBC, Sys-Con and Software Development Expo should seriously noodle...

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